It is no coincidence that giants in the world have a unique and different corporate culture. Simon Sinek, a well-known human resources expert, once said: "Customers will never love a company until the employees love it first." In the context of integration in the flat world with a fierce level of competition, corporate culture becomes even more essential. This is the glue that connects all employees in the organization together to become a strong collective, contributing to the long-term development of the company.
“Customers will never love a company until the employees love it first ”- Simon Sinek
Being aware of this issue, the leadership of Tran Phu Electric Engineering has focused on building corporate culture right from the very first days of its establishment. In fact, as being the proof of positive effects that this direction has brought, Tran Phu has become a national brand and one of the leading prestige units in manufacturing electric wires and cables.
Along with the corporate culture, the good implementation of internal communication so that each employee understands and promotes those quintessence has helped Tran Phu Electric Mechanical have a strong "change for the better" for the past time and create favorable conditions for the brand to cooperate with partners as well as expand to foreign markets.
Encourage corporate culture to employees
With a long history of establishment and development of 36 years, Tran Phu Electric Mechanical Company is always proud of its own identity and steadily developing through the periods. In order to convey the spirit of corporate culture to the staff and employees, Tran Phu understands more than ever that it is needed to focus on and apply modern management methods, internal communication, and mechanisms supervision and reasonable adjustment. Every year, the company's leadership organizes the dissemination of information, trends, knowledge, and experience on products, logos, labels, brand promotion policies to each employee. In addition, the company also focuses on welfare regimes, collective activities that motivate employee morale, arouse their excitement and creativity in work, improve team spirit, attach bundle relationships of employees in the company with internal events such as the Mid-Autumn Festival, family festival, and so on.
Internal communication has helped Tran Phu employees have more faith in the brand
On the other hand, internal brand communication helps employees recognize and understand the importance of their position, responsibility, and interests in the brand development circle, thereby, wholeheartedly for the growth of the company and the brand "Tran Phu Wire and Cable".
Implement to spread the corporate culture to officials and employees
The success of Tran Phu Electric Mechanical is to build a culture of learning, coherence, discipline, sharing - a modern culture that is suitable for the integration period. Exchanges between leaders, polls, direct surveys of each employee are ways for Tran Phu to promptly detect difficulties, listen to their expectations and thoughts; as well as a way for company leaders to connect with employees. In addition, the construction of the business manual has been applied, with full content about the history of the formation and development of the company, logo, slogan, details of products, properties, functions, the outstanding advantages that only Tran Phu products have.
Currently, information technology development is a useful direct communication tool. Media through the intranet, email, internal newsletter, news reports, and highlights of the company will be posted on the company's website and message board. Tran Phu has been continuously implementing training activities, classes for employees to update information, technical solutions, new policies of the domestic and national economy. Moreover, Tran Phu has organized sessions to understand the basics of the TPP Agreement, brand strategy training, sales and market development staff, management, production, and testing.
Tran Phu Electric Engineering has continuously had a strong breakthrough in recent years
Corporate culture is an important factor that helps Tran Phu Electric Mechanical continuously make a strong breakthrough in recent years with the introduction of many initiatives to meet customer demands, catch up with the trend, expand the network of branches. We have also achieved positive business results, trusted by partners. This direction is still promising and will continue to help Tran Phu Electric Engineering to make an even stronger breakthrough in the coming period.
CONTACT INFORMATION:
Tran Phu Electric Mechanical Joint Stock Company
Address: No. 41, Phuong Liet Str., Phuong Liet Ward, Thanh Xuan Dist., Hanoi.
Hotline: 0898.41.41.41
Email: contact@tranphu.vn
Website: www.tranphu.com.vn